Privacy policy

Effective Date: Oktober 1, 2025

At Vayla Fashion, we respect your privacy and are committed to keeping your personal data safe. This Privacy Policy explains what information we collect, how we collect it, the purposes for which we use it, and the rights you have regarding your data.

1. Data Controller

Vayla Fashion
Owner: D. de Man
Address: Oosterstraat 64, 9502EE Stadskanaal, the Netherlands
E-mail: support@vaylafashion.com

Phone: +31 85 060 2813

2. What personal data do we collect?

When you visit our website or place an order, we may collect the following information:

  • Full name

  • Shipping and billing address

  • E-mail address

  • Phone number

  • IP address

  • Order and purchase history

  • Device and browser information

  • Marketing consents (if provided)

3. How do we collect data?

Your data is collected in the following ways:

  • Directly – through order forms, newsletter sign-ups, and contact forms

  • Automatically – through cookies and analytics tools (e.g., Google Analytics)

  • Through transactional and marketing emails – (e.g., via Klaviyo)

4. For what purposes do we use your data?

We use your personal information exclusively for the following purposes:

  • Processing and fulfilling orders

  • Communicating about your order (confirmations, status updates, invoices)

  • Customer support

  • Sending newsletters and promotional offers (with your consent)

  • Personalizing your shopping experience

  • Analyzing website performance and visitor statistics

  • Meeting legal and tax obligations

5. Legal basis for data processing

We process your data based on the following legal grounds:

  • Your consent (e.g., newsletter sign-ups, cookies)

  • Performance of a contract (e.g., placing and processing an order)

  • Legal obligations (e.g., record-keeping of invoices)

  • Legitimate interests (e.g., data analysis to improve our services)

6. Who has access to your data?

Your data is securely stored in the Shopify system. Access is restricted to the store owner.

Your data may be processed by the following partners:

  • Shopify – e-commerce platform

  • Google – analytics and advertising

  • Klaviyo – email marketing (with your consent)

All partners process data in compliance with applicable data protection laws.

7. Cookies

Our website uses cookies for the following purposes:

  • Ensuring the proper functioning of the store

  • Storing user preferences

  • Analyzing website traffic (Google Analytics)

  • Marketing purposes (with your consent)

When you visit our website for the first time, a banner will appear that allows you to accept or decline cookies.

8. Data retention

We store personal data for a maximum of 2 years, unless a longer retention period is required by law.

9. Your rights

You have the right to:

  • Access your data

  • Correct your data

  • Request deletion of your data (“Right to be Forgotten”)

  • Withdraw your consent

  • Restrict the processing of your data

  • File a complaint with the relevant data protection authority

To exercise these rights, please contact us at: support@vaylafashion.com

10. Online dispute resolution (ODR)

This store operates under Dutch law. Any disputes or claims arising from purchases through Vayla Fashion shall be governed by the laws of the Netherlands. Disputes will be submitted exclusively to the competent court in the district of Groningen.

We do not participate in formal dispute resolution procedures unless required by law.

11. Protection of personal data

Vayla Fashion uses appropriate technical and organizational measures to protect your personal information against unauthorized access, loss, destruction, or disclosure. All data is stored on secure servers of the Shopify platform, which complies with applicable data protection standards. Access to this data is restricted to the store owner, and all communication is encrypted.